{"title":"Home page","description":null,"products":[{"product_id":"uji-japanese-matcha-4-1","title":"4-1 Matcha – Uji Region (20g)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'MS Gothic'; mso-hansi-theme-font: major-latin; mso-bidi-font-family: 'MS Gothic'; color: #0070c0;\"\u003eSingle Cultivar - Okumidori\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'MS Gothic'; mso-hansi-theme-font: major-latin; mso-bidi-font-family: 'MS Gothic'; color: #0070c0;\"\u003e100% handpicked in Uji City.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eCharacterised and structured by a smooth and rich umami profile, with a deep green colour and natural sweetness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eExperience the authentic taste of Japan with our Uji Matcha range.  A deeply refined matcha with structure and elegance.  Uji is known for producing teas with balance — where umami, sweetness, and gentle bitterness sit in harmony.\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eProfile:\u003c\/strong\u003e\u003cbr\u003eBalanced and layered.\u003cbr\u003e\u003cstrong\u003eNotes:\u003c\/strong\u003e\u003cbr\u003eUmami-forward with soft sweetness, gentle bitterness, and a clean, lingering finish.\u003cbr\u003e\u003cstrong\u003ePurpose:\u003c\/strong\u003e\u003cbr\u003eBest suited for traditional preparation — Usucha and Koicha.\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":61404241789258,"sku":null,"price":23.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/4483\/3866\/files\/BluePouch-Uji.png?v=1774992361"},{"product_id":"nishio-japanese-matcha-4-1","title":"4-1 Matcha – Nishio Region (30g)","description":"\u003ch5\u003eDiscover the refined elegance of Nishio Japanese Matcha.  A more robust matcha with depth and presence.  Nishio produces teas that cut through milk while maintaining character.\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eProfile:\u003c\/strong\u003e\u003cbr\u003eRich and full-bodied.\u003cbr\u003e\u003cstrong\u003eNotes:\u003c\/strong\u003e\u003cbr\u003eDeep umami with a thicker mouthfeel, subtle bitterness, and strong persistence.\u003cbr\u003e\u003cstrong\u003ePurpose:\u003c\/strong\u003e\u003cbr\u003eFor lighter style\/contemporary preparations and desserts\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":61404272427338,"sku":null,"price":18.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/4483\/3866\/files\/Blue_Pouch_-_Nishio.png?v=1774992155"},{"product_id":"shizuoka-japanese-matcha-4-1","title":"4-1 Matcha – Shizuoka Region (30g)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'MS Gothic'; mso-hansi-theme-font: major-latin; mso-bidi-font-family: 'MS Gothic'; color: #0070c0;\"\u003eSingle Cultivar Organic - Gokou\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'MS Gothic'; mso-hansi-theme-font: major-latin; mso-bidi-font-family: 'MS Gothic'; color: #0070c0;\"\u003eGokou Matcha is known for its strong, full-bodied character and remarkably vivid green colour, reflecting the cultivars natural richness and deep shading response. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eElevate your daily wellness routine with Shizuoka Japanese Matcha. Japan’s largest tea-growing region, producing matcha with clarity and lift. A more delicate profile that leans into freshness and lightness.\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eProfile:\u003c\/strong\u003e\u003cbr\u003eClean and lightly structured.\u003cbr\u003e\u003cstrong\u003eNotes:\u003c\/strong\u003e\u003cbr\u003eBright vegetal tones with mild astringency and a crisp, refreshing finish.\u003cbr\u003e\u003cstrong\u003ePurpose:\u003c\/strong\u003e\u003cbr\u003eWell suited to daily drinking and lighter-style preparations.\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":61404275835210,"sku":null,"price":22.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/4483\/3866\/files\/Blue_Pouch_-_Shizuoka.png?v=1774992154"},{"product_id":"kagoshima-japanese-matcha-4-1","title":"4-1 Matcha – Kagoshima Region (30g)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'MS Gothic'; mso-hansi-theme-font: major-latin; mso-bidi-font-family: 'MS Gothic'; color: #0070c0;\"\u003eOrganic Matcha\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: 'MS Gothic'; mso-hansi-theme-font: major-latin; mso-bidi-font-family: 'MS Gothic'; color: #0070c0;\"\u003eA soft and approachable matcha from Japan’s southern tea-growing region, shaped by its warmer climate. Naturally sweeter, with low bitterness and a gentle, rounded finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eGrown in the south of Japan, Kagoshima matcha benefits from a warmer climate, producing a softer, more rounded profile.\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eProfile:\u003c\/strong\u003e\u003cbr\u003eVibrant and smooth.\u003cbr\u003e\u003cstrong\u003eNotes:\u003c\/strong\u003e\u003cbr\u003eRounded sweetness with a creamy body, low bitterness, and a soft vegetal lift.\u003cbr\u003e\u003cstrong\u003ePurpose:\u003c\/strong\u003e\u003cbr\u003eIdeal for lattes, iced preparations, and modern matcha drinks.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":61404279832906,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/4483\/3866\/files\/Blue_Pouch_-_Kagoshima.png?v=1774992154"},{"product_id":"shizuoka-hojicha-powder-4-1-light-roasted","title":"Shizuoka Hojicha – Light Roasted (30g)","description":"\u003ch5\u003eA lighter expression of hojicha that retains more of the tea’s natural character.\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eProfile:\u003c\/strong\u003e\u003cbr\u003eLight, soft, and aromatic\u003cbr\u003e\u003cstrong\u003eNotes:\u003c\/strong\u003e\u003cbr\u003eToasted grain, gentle sweetness, clean finish\u003cbr\u003e\u003cstrong\u003ePurpose:\u003c\/strong\u003e\u003cbr\u003eBest enjoyed as a tea or lighter latte\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":61404282650954,"sku":null,"price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/4483\/3866\/files\/Hojicha_Packet_-_Shizuoka.jpg?v=1775581190"},{"product_id":"nishio-hojicha-powder-4-1-medium-roasted-first-flush","title":"Nishio Hojicha – Medium Roasted (30g)","description":"\u003ch5\u003eDiscover the refined elegance of Nishio Japanese Matcha.  \u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eProfile:\u003c\/strong\u003e\u003cbr\u003eSmooth, toasted, and balanced\u003cbr\u003e\u003cstrong\u003eNotes:\u003c\/strong\u003e\u003cbr\u003eRoasted nuts, light cocoa, soft caramel\u003cbr\u003e\u003cstrong\u003ePurpose:\u003c\/strong\u003e\u003cbr\u003ePerfect for hojicha lattes and everyday drinking\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":61404289827146,"sku":null,"price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/4483\/3866\/files\/Hojicha_packet_Nishio.png?v=1775581185"}],"url":"https:\/\/www.4-1matcha.com\/collections\/frontpage.oembed","provider":"4-1 Matcha","version":"1.0","type":"link"}